TEND is the practice of care.
Through studio offerings and project-based work, TEND helps people care for what is already here and grow what comes next.
TEND Studio
Flowers, plants, goods, and gatherings.TEND Studio is where care becomes something you can hold, grow, give, gather around or bring home.
TEND Projects
Thoughtful support for work that matters.TEND Projects help business, retailers and entrepreneurs bring attention, structure & steadiness.
Two ways to TEND. What we notice, we care for.What we care for grows.
TEND Studio
Flowers, plants, goods and gatherings.
TEND Studio is where care becomes something you can hold, grow, give, gather around, or bring home.
FlowersSeasonal arrangements, bloom bars, small gatherings, and thoughtful floral moments.
Plants & Live ArrangementsPlant bars, custom outdoor pots, garden-inspired offerings, and living gifts.
Markets & Pop-UpsFind TEND in person through seasonal markets. TULIP will be out this summer!
Saturday August 15 - Airdrie August Night MarketFriday August 21 - Diamond Willow Farms Night MarketFriday August 28 - Diamond Willow Farms Night MarketSaturday September 12 -AirdrieFEST Makers Market
Bookings & CollaborationsTEND's storefront is right where you are; TULIP loves attending small events & celebrations.
TEND Projects
Care is how I work.Clarity, follow-through and enhanced experiences are what it produces.
TEND Projects exists to offer deep care and attention to work that matters.
Steady and lasting execution to grow small business, activate an idea or enhance your client experience.
Activations
For markets, launches, client relations, and projects with a lot of moving pieces. TEND brings structure, communication, and follow-through.
Seasonal readiness
For work that needs clarity, engagement on a deadline. Readiness for anticipated demand or overflow.
Client Experience
For businesses and teams that want to understand how people experience their service, space, event, or program and improve what gets in the way.
Steady Hands
For work that matters enough to need real attention. When you need someone to step in, hold the thread, and carry it forward with care.
A career in retail leadership has built a large toolkit in operations, team leadership, project & event coordination and client experience.TEND supports work that needs structure, care and calm execution.
TEND is led by me, Tania Borle.I'm a merchant for life. More than 25 years leading retail teams sets an internal pace not easily slowed.I've adopted the practice of care to notice more, to impact more.
TEND is the Practice of Care
Because what we care for grows
TEND began with a simple belief: care is not just a feeling. It is a practice.It is the work of slowing down enough to notice what matters, understand it clearly, and act with intent.Care that makes things grow, sustain and thrive.TEND is built around thoughtful attention.The kind of attention that helps good things keep going.
Collab with TEND
For collaborations, questions, or something you think TEND might be right for.